Imagine Creating Opportunity From Any Problem You Have

Critical Opportunity Theory provides the tools you need to listen to your organization and dig deep into problems to create opportunity.

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Critical Opportunity Comes at You Head On

With an 18-wheeler heading toward my vehicle at full speed, I had to decide - was I going to embrace uncertainty or let it kill me? This was my re-birth and the birth of Critical Opportunity Theory - Or what's more lightly known as Crappertunity. Critical Opportunity defines the moment where a critical situation creates more opportunity than would have existed without it. In other words, there are no problems - just critical opportunity you can use to improve your organization! Click the 18-wheeler to learn how a near-life experience helped spark Critical Opportunity Theory.


Grab Your Problem and Shake a Solution Out of It

Diane's Critical Opportunity Strategic Action Plan is yours for free.

Critical Opportunity Strategic Action Plan

This 7-page action plan will give you what you need start discovering the opportunity in your crisis.

Critical Opportunity Theory Framework

You will have your own copy of the Critical Opportunity Theory framework, including complete labeling of the upward and downward spirals.

Action Plan Worksheet

The Action Plan Worksheet, found only in the Workbook, is yours for free with your Strategic Action Plan.

Meet Diane Dye Hansen

Diane Dye Hansen is the creator of Critical Opportunity Theory and the Founder and President of What Works Consultants, Inc. Developed during a Master of Communication Management Program at the Annenberg School for Communication at the University of Southern California, Critical Opportunity Theory is based on proven academic research and independent research studies. 

Her firm, What Works Consultants, Inc., helps organizations in crisis or transition identify opportunity and take action to create results. They do this through strategic communication consulting, change management consulting, critical opportunity consulting, and recruitment services. She brings to her clients 20 years of experience with clients ranging from top corporations, to motivated entrepreneurs and individuals hungry for a fresh start. Her experience spans a diverse blend of industries, including: health care, publishing, media, entertainment, food and beverage, fashion, cosmetics, internet marketing, civic leadership and government. She serves on a number of boards in Carson City, Nevada and stays involved in community revitalization. 

Critical Opportunity Consulting

This theory has been tested with startups, corporations, and individuals hungry for solutions to their critical situations. The theory was tested, while in development, with more than 20 subjects. 100% of them saw an improvement in their mindset or situation during the test period. The same materials they used are yours for free. Just click the button below.

Envision a Life Where ANY Problem Can Be an Opportunity

The Critical Opportunity Strategic Action Plan is yours for free.

Do you see opportunity in your crisis? Or do you fight for status quo?

Turn on the TV, listen to the radio, or go on social media. What do you see? In blunt terms, you see a lot of crisis. The world is filled with problems. Business is full of problems. We have an opportunity, now more than ever, to change the way we look at the challenges we face! You can transform your organization's future, starting NOW!

There’s a big issue that can dam up the free flow of opportunity available to your organization.

At some point, as leaders, we found comfort underneath our toxic safety blankets.

Do you identify with any of these?

  • Denial (It's not happening.)
  • Disavowal (I can justify why its happening.)
  • Ego (What's happening is because I'm too good or not good enough.)
  • Numbing (I'll just drink until what is happening goes away.)
  • Dissociation (I'm going to distract myself so what's happening doesn't bother me.)
  • Victimhood (I am the reason it's happening.)
  • Blame (You are the reason it's happening, or something/someone deserves shame.)
  • Isolation (I am going to hide from what's happening and not talk to anyone.)
  • Joining Forces with Hate (It's happening and I am going to find as many people as possible who are as sad, upset, angry, as I am.)
  • Hopelessness (There is no hope in what is happening.)
  • Powerlessness (I have no power over what is happening.)
  • Inaction (I'm not going to do anything about what is happening.)
  • Miracle Seeking (This person, purchase, action, fill in the blank here, is the total solution to what is happening.)
  • Giving Up (I'm done with what is happening and walking away permanently.)

These blankets served us because they worked for us at the time.

Think of a time when you held one of these attitudes and everything worked out just fine. It’s not all bad all the time! That’s why we snuggle up with these behaviors and actions.

Try piling on the toxic safety blankets, though, and it gets hot really quick.

It's time to free yourself from the toxic safety blankets!

This is what I hope my theory and the products I have created will do for you, to help you recognize when you are turning up the heat on yourself or your organization by falling into one of the seven, researched and identified, elements of failure.

I also want you to get used to celebrating yourself, because you are AWESOME! Any time you uncover something about yourself, CELEBRATE!

You have the power to change the way you face challenges forever.

Ultimately, my goal is to teach you how you can turn any problem (I call them all critical situations) into a gold mine where you will find nuggets of truth - bits of opportunity you wouldn’t have found if it weren’t for that critical moment where you decided to make a change.

Now is that time!

Benefit from a researched and tested process.

All of this is the result of years of studying resilient people. The fire was lit under it when I come into the home stretch of my Masters of Communication Management program at the Annenberg School of Communication and Journalism at the University of Southern California.

But you won’t have to pay private school tuition for what I have to share with you.

I commit to giving you FAR more than I take.

If you decide to go on this expedition, you are going to get a lot of gifts. Some of these are gifts you give yourself. But a lot of them will come from me as well, in the form of training on how to create opportunity from the problems you face.

I want to share tips, tactics, new research, and new tools with you.

I guarantee this will not be a waste of your time and energy.

This is the only the beginning for you. You are seeing this theory in its early stages, which means you are an insider! Consider yourself grandfathered in.

You are a magnificent, resilient business leader!

If you have never faced a problem or think you or your company is immune from critical situations, this education isn’t for you.

But if you are ready to go spelunking to discover a new way for your company, you may just rediscover your own magnificent resilience.

I encourage you to claim this free gift and check it out.

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